Program Description

Learn how to navigate the 3-tier distribution system successfully in the role of restaurant or retail wine director or cellar master. Explore the workings of distributors, brokers and winery direct sales, how to decide what vendors to use and how to maximize the relationships. Discuss options and strategies for an efficient buying process. Learn how to effectively utilize vendor provided training, 3^rd party training and internal staff training to maximize your sales and service.

Featuring special guest speaker from BinWise.

This workshop is part of the certificate program. Your tuition can be applied to the cost of the program if you would like to continue on.

Formats Available

*Hybrid - Room/Zoom - NEW!

We've recently invested in some serious AV technology upgrades to create an integrated Hybrid Room/Zoom experience for all students. Both "Roomers" and "Zoomers" are able to engage with us and each other during these live classes. Recordings are also available after the class. Whether you are excited to return to our beautiful venue in person or are enjoying the convenience of home learning, you can choose the experience that's right for YOU!